Do You Provide Enough Value To Teams And Agents?

Trends in the movement of top teams and agents between brokerage firms. By Steve Murray, president According to BrokerMetrics, as of May 2018, there are about 264,000 Realtors® who change brokerage firms each year. Also, more than four out of … [Read more...]

Coaching Out of a Sales Slump | REAL Trends

By Larry Kendall, author of Ninja Selling and chairman emeritus of The Group, Inc. All salespeople, even the best, will hit a flat spot and experience a sales slump. Your mission is to help them find a way out of their pain. You need to be their … [Read more...]

Hyperlocal Marketing – It’s Time To Get Onboard | REAL Trends

Is your brokerage ready to join the hyperlocal revolution? Here are some strategies. By Brent Driggers, web strategist Hyperlocal real estate marketing is finally catching on with the big portal websites. Whether or not your brokerage is ready is … [Read more...]

Old School Predictive Analytics Generate Move Scores | REAL Trends

By Larry Kendall, author of Ninja Selling and Chairman Emeritus of The Group, Inc. Predictive analytics is one of the new sciences that is capturing the imagination of our industry. One can use big data to analyze everything from social media … [Read more...]

These Are The Top 10 Real Estate Management Skills You Need | REAL Trends

The authors of Mind Tools for Managers reveal the ten most important skills a manager should master, based on their recent research study. As real estate leaders, you’re juggling a bunch of balls in the air. You have to recruit, manage, plan strategy … [Read more...]

Are We Picking Convenience Over Security? | REAL Trends

How to protect your brokerage from cybercrime By Nikki Lindholm, content marketing & social outreach manager In 2018, it’s become a common practice to lock your car doors, install security cameras and add home security systems. So, why … [Read more...]

10 Issues Impacting Real Estate | REAL Trends

Know the issues; adjust your business.  The Counselors of Real Estate® (CRE®) professional association announced its annual Top Ten Issues Affecting Real EstateTM List for 2018-2019. Today’s issues will impact your decisions over the next ten … [Read more...]

20% Of U.S. Homes Are Undervalued | REAL Trends

Agents must highlight the energy-efficiency comforts of a new listing to boost the sales price. By Cynthia Adams, Pearl Certification Bring up the topic of energy efficiency, and many agents will tell you about the investments they’ve made … [Read more...]

Inventory, Brokerage Models And Referral Fees | REAL Trends

HOW THESE 3 FACTORS IMPACT COMMISSIONS An examination of inventory and the market and how it impacts commission rates. We looked at three factors: inventory, brokerage models and referral fees to see what the possible impact of those factors … [Read more...]

Want To Voice Your Thoughts About CFPB Regulations? | REAL Trends

Now is your opportunity to be heard, thanks to two recent invitations from the Consumer Financial Protection Bureau (CFPB or Bureau). By Sue Johnson, strategic alliance consultant In March, Acting CFPB Director Mick Mulvaney published two … [Read more...]

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