Helping People Make Good Decisions | REAL Trends

When people think they made a good decision, they are usually happy with their sales associate and will refer him or her. How do you help them get to that point? by Larry Kendall, author of Ninja Selling and chairman of The Group, Inc. What is … [Read more...]

Home Automation, Virtual Reality and Big Data | REAL Trends

Find out how the current tech trends can change your business in the coming years. by Paul Salley, manager of marketing strategy Working with firms across the country, we have a unique vantage point that allows us to understand how brokerages … [Read more...]

Does It Really Make a Difference? | REAL Trends

In the age of the internet, where numerous industries have been turned inside out by the web, the residential brokerage industry has seen only process change, not a fundamental change. by Steve Murray, publisher We often get asked about new … [Read more...]

Top 5 Predictions for 2017 | REAL Trends

According to Realtor.com’s Active Home Shopper Report, the 2017 home buying season will see a large increase in first-time homebuyers. Find out what else it predicts. Good news, according to Realtor.com’s Active Home Shopper Report, there will be … [Read more...]

The Target is Real Estate | REAL Trends

By Scott Wright, manager of business analytics When the subject of investing came up, one of my old business school professors always told us, “If your outflow exceeds your inflow; then your upkeep will be your downfall.” I can still hear his … [Read more...]

Measuring the Success of Your Campaigns | REAL Trends

Strategies for quantifying the performance of your digital marketing campaign. By Paul Salley, manager of marketing and business development The age of digital marketing has made it easy for business owners to reach a new audience—a digital … [Read more...]

How Well Do You Know Your RESPA? | REAL Trends

Test your knowledge of what may or may not trigger RESPA. By Sue Johnson, strategic alliance consultant In its simplest form, Section 8(a) of the Real Estate Settlement Procedures Act (RESPA) prohibits a real estate broker or agent from giving … [Read more...]

Why the Bubbles Aren’t Bursting | REAL Trends

As robust demand and tight inventories drive up home prices at double-digit rates in dozens of hotter markets, warnings of local bubbles again are making headlines. Should we be afraid? By Steve Cook, RealEstateEconomyWatch.com As prices rise … [Read more...]

The Next Frontier in Real Estate Video | REAL Trends

Technology has evolved, and what was once amazing, untouchable technology is now mainstream. Here’s a look at some video technologies that are evolving. By Travis Saxton, vice president of technology Remember when you first heard about drones … [Read more...]

Agent Reviews & Ratings: The Impact of Technology | REAL Trends

Brokerage leaders should take the lead in assisting their agents in establishing their online reputations. by Steve Murray, publisher “The holy grail for online real estate portals is to change consumer behavior with respect to how they choose … [Read more...]

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