Consumers still want to work with a human being. But, will that change in the future? by Steve Murray, publisher Among the many surprises of our industry is that consumers—who now have access to a great deal of housing data and can find out … [Read more...]

By Guest Contributor Jeremy Cook When looking at houses, potential buyers may be interested in built-in smart home devices such as programmable thermostats, smart appliances or security systems. While they can certainly make your customers’ lives … [Read more...]

By Steve Murray, publisher In virtually every market in the country, inventory levels are at record lows, absorption rates are at all-time highs, and prices have risen far faster than the rate of increase in household incomes. Each of these … [Read more...]

Brand videos do more than promote your business; they tell the story of your brand. By Deirdre LePera, director of business development Did you know that video content will represent 74 percent of all internet traffic in 2017? Cisco, an … [Read more...]

Affordability is the only sign of a bubble right now. By John Burns, CEO, John Burns Consulting Once again, we have completed our annual housing bubble check-in. Assessing the criteria that 73 industry executives identified in 2013, we found … [Read more...]

The pros and cons of different social media platforms. by Brittany Shur, manager of marketing strategy & communication While social media is not a new concept, the marketing capabilities of social platforms, such as Facebook, Pinterest and … [Read more...]

The problem is not just affordable housing; it’s that unless homebuilding of all kinds increases back to near its historical norm of above 1.4 million homes a year, we may simply run out of places to live and homes to sell. by Steve Murray, … [Read more...]

Understanding how visitors interact with your website is critical information to have. How can you improve your sites’ functionality, if you don’t know what needs to be fixed? Two primary metrics to watch are average time on site and average pages … [Read more...]

In a recent session at the Association Executive Institute entitled “Real Estate in the Next 10 Years,” REAL Trends shared some thoughts about where some of the big impacts on housing and brokerage will come from. Here are some trends from that … [Read more...]

Google AdWords and Facebook have new marketing features. Check it out. by Paul Salley, manager of marketing strategy & business development It is no secret that there are a few digital marketing platforms that set the gold standard for key … [Read more...]