Will The New Tax Laws Affect Housing? Yes! | REAL Trends

It’s about more than jobs and income, but that helps. By Steve Murray, President While the National Association of Realtors® (NAR) admits that only an estimated 1.3 percent of mortgages will be affected by the new $750,000 cap on the mortgage … [Read more...]

Are Big Data And Predictive Analytics The Future? | REAL Trends

by Alec Gress, video/marketing strategist As 2017 comes to a close, the biggest trends in real estate technology revolve around three big players—Artificial Intelligence, Augmented Reality and Virtual Reality 3D Tours. Let’s take a look at how … [Read more...]

Big Shifts In The Housing Market Expected In 2018 | REAL Trends

National inventory levels predicted to see positive growth; Las Vegas to lead the U.S. in sales and price growth Inventory constraints that have fueled a sharp rise in home prices and made it difficult for buyers to gain a foothold in the market … [Read more...]

Building A Smart Business | REAL Trends

What is a Smart Business? We define it as a business that is sustainable over time and gives you a high economic return on your investment of time and money. By Larry Kendall, author of Ninja Selling and chairman Emeritus of The Group, Inc. Real … [Read more...]

Digital Marketing: How To Budget And Gauge | REAL Trends

Artificial intelligence can give brokers insight into operational relationships and patterns. By Paul Salley, director of business acquisition Budgeting your marketing spend is a critical part of building a successful business plan. With so … [Read more...]

2017 Ending With A Whimper | REAL Trends

Housing sales are slowing. By Steve Murray, president It had to happen—with median home prices outpacing median household incomes for nearly five years in a row, near record low inventories of single-family homes and vacancy rates near or … [Read more...]

Will Hurricanes Harvey And Irma Break Logjam? | REAL Trends

The flood insurance program must be reformed. Will the recent hurricanes force the issue? By Sue Johnson, strategic alliance consultant On September 8, President Trump signed a three-month extension of the National Flood Insurance Program … [Read more...]

5 Things To Know About The Next-Generation Of Homebuyers | REAL Trends

New study offers insight into the younger generation of homebuyers. By Joe Melendez, CEO of ValueInsured Historically, family-ready adults have always been the driving force of housing growth. People in their 20s and 30s get their first jobs, … [Read more...]

Who’s Your Competition? | REAL Trends

You have fewer competitors than you think. Consider the facts.  By Larry Kendall, author of Ninja Selling and chairman emeritus of The Group, Inc. There’s very little real competition in our industry. Bold statement? Let’s look at the facts. 1. … [Read more...]

Components Of A Top Website In Residential Real Estate | REAL Trends

By Paul Salley, manager of digital marketing What makes a great real estate website great? REAL Trends will release its 2017 Website Rankings report on Aug. 16 where we ranked real estate sites in six key categories. Here are some key … [Read more...]

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