I’m sure you are aware that a new national branding campaign for realtor.com was launched in May with a series of new TV commercials featuring Elizabeth Banks. Initial response to the commercials has been very enthusiastic on social media with considerable fanfare in the advertising community as well. The campaign has been nominated for an Inman Innovator Award, and Adweek just awarded it a “Watch” award which celebrates creativity, originality and excellence in video. There are now 4 different commercials running in the series, they can all be viewed at: http://marketing.realtor.com/consumerads
In the last couple weeks they were joined by a five-episode video series “The Home Buying Process in Plain English with Elizabeth Banks” targeting millennial first-time buyers.
The webisodes, are being promoted via a range of digital platforms including mobile and desktop through the following publishers: AOL, Curbed, Facebook, Google, HGTV, Hulu, Reddit and Yahoo, among others. Consumers clicking on an Ad are directed to realtor.com to view the entire series at: http://realtor.com/learnwithliz
