Some thoughts about the movie, the real story and why it matters today. by Steve Murray, publisher First, what a movie, great acting, and storyline. It is worth watching. It makes it look like it was only greedy bankers, regulators, and … [Read more...]
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How to Successfully Use Facebook to Market Your Brokerage | Real Trends
March 8, 2016 by
Social media marketing is vital to your brokerage’s success. by Paul Salley, marketing strategist Want to recruit more agents? Get your brokerage’s listings noticed? Then social media, particularly Facebook Marketing, should be considered a … [Read more...]
Stop Selling; Start Solving | Real Trends
April 7, 2016 by
Don’t try to answer someone’s prayers until you know what they are praying for. By Larry Kendall, chairman of The Group, Inc. and author of Ninja Selling Most salespeople have been taught the traditional three-step sales presentation: 1. Make … [Read more...]
Turning Your Leads Funnel Upside Down | Real Trends
May 10, 2016 by
The ability to target a specific audience with a message equips marketers with an effective approach to pinpoint marketing. By Paul Salley, marketing strategist Many real estate professionals are familiar with a farming technique or lead … [Read more...]
Why the Bubbles Aren’t Bursting | REAL Trends
September 13, 2016 by
As robust demand and tight inventories drive up home prices at double-digit rates in dozens of hotter markets, warnings of local bubbles again are making headlines. Should we be afraid? By Steve Cook, RealEstateEconomyWatch.com As prices rise … [Read more...]
Measuring the Success of Your Campaigns | REAL Trends
November 15, 2016 by
Strategies for quantifying the performance of your digital marketing campaign. By Paul Salley, manager of marketing and business development The age of digital marketing has made it easy for business owners to reach a new audience—a digital … [Read more...]
Helping People Make Good Decisions | REAL Trends
March 21, 2017 by
When people think they made a good decision, they are usually happy with their sales associate and will refer him or her. How do you help them get to that point? by Larry Kendall, author of Ninja Selling and chairman of The Group, Inc. What is … [Read more...]
Will We Run Out of Housing | REAL Trends
May 16, 2017 by
The problem is not just affordable housing; it’s that unless homebuilding of all kinds increases back to near its historical norm of above 1.4 million homes a year, we may simply run out of places to live and homes to sell. by Steve Murray, … [Read more...]
Build Brand Presence with Video | REAL Trends
June 16, 2017 by
Brand videos do more than promote your business; they tell the story of your brand. By Deirdre LePera, director of business development Did you know that video content will represent 74 percent of all internet traffic in 2017? Cisco, an … [Read more...]
Protect Yourself From Hacks | REAL Trends
July 18, 2017 by
By Guest Contributor Jeremy Cook When looking at houses, potential buyers may be interested in built-in smart home devices such as programmable thermostats, smart appliances or security systems. While they can certainly make your customers’ lives … [Read more...]
