You have fewer competitors than you think. Consider the facts. By Larry Kendall, author of Ninja Selling and chairman emeritus of The Group, Inc. There’s very little real competition in our industry. Bold statement? Let’s look at the facts. 1. … [Read more...]
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Big Data: When Will It Make A Difference In Brokerage Strategy? | REAL Trends
July 9, 2019 by
It’s not a lack of data holding brokers back; it’s that brokers don’t use the data they have. By Steve Murray, President We reviewed a new dashboard from one of the largest transaction management firms in North America a few weeks back. The … [Read more...]
What Game Are You In? | REAL Trends
March 24, 2020 by
Are you playing an infinite game or a finite game? Shifting your mindset between the two. By Larry Kendall, author of Ninja Selling and Chairman Emeritus of The Group, Inc. If there are at least two players, a game exists. There are two kinds … [Read more...]
Do Your Associates Have the No. 1 Skill? | Real Trends
March 10, 2016 by
Teach your agents how to negotiate. By Larry Kendall, chairman of The Group, Inc. and author of Ninja Selling Have you seen the latest National Association of Realtors® (NAR) survey? Eighty-nine percent of buyers and sellers rate negotiation as … [Read more...]
Agent Reviews & Ratings: The Impact of Technology | REAL Trends
August 8, 2016 by
Brokerage leaders should take the lead in assisting their agents in establishing their online reputations. by Steve Murray, publisher “The holy grail for online real estate portals is to change consumer behavior with respect to how they choose … [Read more...]
Top 5 Predictions for 2017 | REAL Trends
December 7, 2016 by
According to Realtor.com’s Active Home Shopper Report, the 2017 home buying season will see a large increase in first-time homebuyers. Find out what else it predicts. Good news, according to Realtor.com’s Active Home Shopper Report, there will be … [Read more...]
Movers Not Moving Quickly | REAL Trends
January 9, 2017 by
The percentage of Americans moving over a one-year period down. The percentage of Americans moving over a one-year period fell to an all-time low in the United States to 11.2 percent in 2016, according to tables recently released by the U.S. … [Read more...]
Does It Really Make a Difference? | REAL Trends
February 27, 2017 by
In the age of the internet, where numerous industries have been turned inside out by the web, the residential brokerage industry has seen only process change, not a fundamental change. by Steve Murray, publisher We often get asked about new … [Read more...]
Taking Full Advantage of Core Marketing Platforms | REAL Trends
March 21, 2017 by
Google AdWords and Facebook have new marketing features. Check it out. by Paul Salley, manager of marketing strategy & business development It is no secret that there are a few digital marketing platforms that set the gold standard for key … [Read more...]
Where Should You Invest Your Marketing Dollars? | REAL Trends
May 17, 2017 by
The pros and cons of different social media platforms. by Brittany Shur, manager of marketing strategy & communication While social media is not a new concept, the marketing capabilities of social platforms, such as Facebook, Pinterest and … [Read more...]
