Don’t fall prey to the shiny penny. Instead, carefully vet new technologies and monitor results before committing. by Paul Salley, manager of marketing strategy Trying to keep up with the latest and greatest in digital marketing technologies … [Read more...]
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Components Of A Top Website In Residential Real Estate | REAL Trends
August 21, 2017 by
By Paul Salley, manager of digital marketing What makes a great real estate website great? REAL Trends will release its 2017 Website Rankings report on Aug. 16 where we ranked real estate sites in six key categories. Here are some key … [Read more...]
Digital Marketing: How To Budget And Gauge | REAL Trends
November 9, 2017 by
Artificial intelligence can give brokers insight into operational relationships and patterns. By Paul Salley, director of business acquisition Budgeting your marketing spend is a critical part of building a successful business plan. With so … [Read more...]
Are Big Data And Predictive Analytics The Future? | REAL Trends
December 15, 2017 by
by Alec Gress, video/marketing strategist As 2017 comes to a close, the biggest trends in real estate technology revolve around three big players—Artificial Intelligence, Augmented Reality and Virtual Reality 3D Tours. Let’s take a look at how … [Read more...]
5 Things To Know About The Next-Generation Of Homebuyers | REAL Trends
October 6, 2017 by
New study offers insight into the younger generation of homebuyers. By Joe Melendez, CEO of ValueInsured Historically, family-ready adults have always been the driving force of housing growth. People in their 20s and 30s get their first jobs, … [Read more...]
The Real Estate Industry’s Greatest Challenge— Trust | REAL Trends
September 9, 2019 by
When it comes to giving up consumer data, agents don’t trust the brokerage. By Steve Murray, President Most national, regional, and local brokerage organizations have some form of CRM and other consumer-facing technology to offer their agents. … [Read more...]
These Are The Top 10 Real Estate Management Skills You Need | REAL Trends
July 9, 2018 by
The authors of Mind Tools for Managers reveal the ten most important skills a manager should master, based on their recent research study. As real estate leaders, you’re juggling a bunch of balls in the air. You have to recruit, manage, plan strategy … [Read more...]
Leading In Chaos | REAL Trends
February 12, 2019 by
Running a real estate firm means being flexible and steady in the face of chaos. By Larry Kendall, author of Ninja Selling and chairman emeritus of The Group, Inc. Wouldn’t it be great if everything was orderly and predictable in leading a … [Read more...]
Lead Generation vs. Lead Capture | REAL Trends
July 5, 2016 by
Digital marketing can help you generate and capture leads. By Paul Salley, marketing strategist One of the core lifelines in any real estate business is a steady and reliable source of leads. My role at REAL Trends consists of analyzing how … [Read more...]
The Target is Real Estate | REAL Trends
November 21, 2016 by
By Scott Wright, manager of business analytics When the subject of investing came up, one of my old business school professors always told us, “If your outflow exceeds your inflow; then your upkeep will be your downfall.” I can still hear his … [Read more...]
