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Stop Advertising and Start Edutizing
Posted on February 18, 2010
“Consumers simply do not want to be “sold” anymore. They have become cynical aboutadvertising claims and “it’s all about me” advertising. They don’t want to hear an agent’sclaims of greatness. They want to understand what you can do for them. They want toknow that your claims are backed up by legitimate experience and insights you can bringto them. They want you to prove why you are the best agent or broker for them. Simplymaking promises of greatness is not enough to attract consumers anymore.” Click here to read the entire White Paper.
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